Painter and decorator website wording you can adapt

Start your decorating website with three things: what you do, where you work and how to ask for a quote. Then add a few examples of your work and a short introduction to the person who will turn up.

Below are original wording templates for a small painting and decorating business. Replace everything in square brackets, delete services you don't offer and change any sentence that doesn't describe how you work. These are examples, not claims about a real business.

1. The first thing people read

Put your trade and location in the main heading. Use the paragraph below it for a little more detail.

Painter and decorator in [town]

I'm [first name], a local decorator working across [town] and [nearby area]. I paint interiors and hang wallpaper, from a single bedroom to a full house.

Tell me what you'd like done and where the property is. I'll get back to you to discuss the job.

Use Ask for a quote on the main button. Put a working phone number beside it for people who would rather call.

If you work as a team, change “I” to “we” and name the business. If you only take on certain jobs, say so here. “Interior decorating for homes and rental properties” is more useful than promising to handle every kind of project.

2. Describe the jobs you actually take on

Choose the relevant examples below. A short description under each service helps someone work out whether their job fits.

Interior painting

Walls, ceilings and woodwork in bedrooms, living rooms, hallways and kitchens. Tell me which rooms need doing and whether the property will be occupied during the work.

Wallpaper hanging

Wallpaper for feature walls or whole rooms. Let me know whether you have chosen the paper and whether any existing wallpaper needs removing.

Exterior painting

Exterior decorating for [the surfaces you work on]. Send a brief description of the job and your postcode so I can arrange a look.

Decorating between tenancies

Redecoration for landlords and letting agents in [area]. Include the number of rooms and any planned move-in date when you enquire.

You don't need all four. Leave out exterior work, wallpapering or landlord jobs if they aren't services you provide. Replace broad phrases such as “all aspects of decorating” with the work you want enquiries about.

3. Introduce yourself without writing a life story

An about section can be a few sentences. Explain who the customer will deal with and add one detail about your actual working process.

About [business name]

I'm [name], a painter and decorator based in [town]. I mainly work on [type of work you do most often].

When you enquire, you'll speak to me. I'll arrange a visit to look at the job, discuss what you want and put together a written quote.

That last paragraph is only suitable if you personally handle enquiries, visit before quoting and provide written quotes. Otherwise, describe your own process.

You can add a genuine qualification, current membership or years of experience if it helps explain your background. Don't leave “fully insured”, a made-up start date or an accreditation in the text just because you saw it on another website.

4. Say where you work

List the places you normally travel to. Avoid a long list of towns you would rarely consider visiting.

Areas I cover

I'm based in [town] and work in [area one], [area two] and [area three]. If you're just outside those areas, send your postcode and a few details about the job and I'll let you know whether I can help.

Only include the invitation to enquire from further away if you're willing to travel. If your area changes with the size of the job, explain that in your own words.

Use the same genuine service area when setting up your Google Business Profile.

5. Give job photos a useful caption

For each job, add a sentence explaining what you did. You don't need to call every room a transformation.

Here's a fictional example of the level of detail to aim for:

Hall, stairs and landing — [area]

Repainted the walls and ceilings and refreshed the doors and skirting boards. The customer chose a lighter wall colour to replace the dark green.

Write captions from the facts of your own jobs. Use your own photos with the customer's permission, and check that the pictures and captions don't reveal their address or personal details.

If you're adding reviews, use genuine customer feedback. Leave the section out until you have some rather than writing example praise that could be mistaken for a real review.

6. Make the quote request easy to answer

Instead of an empty “Message” box, give people a starting point:

What would you like decorated?

Tell me which rooms or surfaces need doing, your postcode and roughly when you'd like the work done. It's fine if you haven't chosen colours or wallpaper yet.

Ask for their name and a way to reply. If your form supports photos, explain that they can attach pictures of the job. Don't mention uploads if the form can't accept them.

For the confirmation message, use something you can stand behind:

Thanks for your enquiry. I'll contact you to discuss the job and any next steps. This doesn't confirm a booking.

Only show that message after the enquiry has been saved or sent successfully. Add a response time only if you can usually meet it.

7. Write the page title and search description

Your website editor may have separate fields for these. A possible page title is:

Painter and decorator in [town] | [business name]

Google recommends concise, descriptive titles. Use your actual trade, location and business name rather than repeating several versions of the same keyword.

For the description, try:

[Business name] offers [main services] in [town and area]. See recent decorating jobs and get in touch to discuss your project.

Google may use this description or text from the page, depending on the search. It isn't a guaranteed preview, and this wording won't guarantee a ranking.

Before you put it online

Read the page aloud. If a sentence sounds unlike anything you'd say to a customer, rewrite it. Google's content guidance also favours clear, useful writing over text stuffed with search terms.

Replace every bracketed detail and remove anything that isn't true.
Check that the photos, services and area match the work you want.
Tap your phone number and send a test enquiry from your mobile.
Check that the enquiry arrives and that the confirmation message is accurate.

If you're choosing someone to build the page, use our seven-point website buying checklist to check what's included before you pay.