What should a plumber put on their website?
What to include on your plumbing website: services, areas covered, job photos, reviews and contact details.
A plumber’s website needs to answer four questions quickly: what do you fix, where do you work, can I trust you, and how do I get in touch? You can answer all four on a single page. Here’s what to include.
Say what you do and where you work
Put a plain sentence near the top: “Plumbing repairs and bathroom installations in Bristol and nearby.” Replace that example with your actual services and area. A customer shouldn’t have to scroll to work out whether you cover their postcode.
Use the business name people know from your van, invoices and recommendations. Keep your telephone number easy to find. On a phone, it should be a link someone can tap to call.
List the jobs you actually want
“Plumbing services” leaves a lot for a customer to guess. A useful service list might include tap repairs, blocked sinks, radiator replacement and bathroom fitting. Only list work you carry out and qualifications you actually hold.
For each service, add one sentence explaining what the customer can ask you to do. You don’t need separate pages for tiny variations of the same job. Avoid repeating the same description on several pages.
Show a few real jobs
Choose photos where the work is easy to see. An uncluttered picture of a finished installation is more useful than a blurry photo of a tool bag.
A simple caption adds context: what the job involved, the broad area, and the result. Get the customer’s permission before showing their home, and keep identifying details out of the frame.
For example, a caption for a bathroom refit could read:
Bathroom refit in South Bristol. Replaced the bath, fitted a walk-in shower and moved the basin to make more space.
Use the details of your own job, with the customer’s permission.
Make the next step obvious
Put your phone number near the top and again after your services. Offer a short enquiry form for customers who can’t call during the day. Name, contact details, postcode and a description of the job usually give you enough to start a conversation.
If you accept booking requests, explain that you’ll confirm the visit. Don’t make a customer think they have a guaranteed appointment when you haven’t checked your diary.
Give people a reason to trust you
Add genuine customer feedback with permission. Include relevant qualifications, insurance information and professional memberships only when accurate. Avoid an invented star rating or vague claims about being the best in town.
If you have a Google Business Profile, link it to the same website. Our Google Maps guide explains the difference between your website and your business listing.
Check it on your own phone
Before sharing the link, open it on a mobile connection. Read the first screen, tap the call link and send a test enquiry. Can you do all three without pinching, zooming or hunting through a menu?
Google’s SEO starter guide recommends content that is useful, readable and organised around people’s needs. Once your page is ready, ask someone who doesn’t know your business to look at it. Can they tell what you do, where you work and how to contact you?